Business growth leaders.
We link all the pieces.
We are strategic leaders of our client's business growth, as Hispanic marketing stewards across all the P’s.
Liz Castells, our leader and Stanford MBA, envisioned a Hispanic agency focused on client ROI, with full business immersion, a strategic roadmap to creative solutions, and analytics to find and tell the story. A team with interdisciplinary and strategic skills across the board, and a mix of General market, client-side and Hispanic experience to know how to collaborate effectively, and when to align, parallel, deviate or lead the overall strategy. That’s why we are the Architects of Transculturation™. We guide companies to address and integrate Hispanic into all the P’s for seamless transcultural activation, leveraging both commonalities and unique ethnic needs and applying filters for overall strategy. We link all the pieces for ethnic success, integrated across disciplines, departments and partners for one client goal. Our model is applied for consistent ROI innovation.
|View how we apply our model to clients.|
Progressive cultural marketers.
Leading total market success.
We are brand takers and category breakers. We help McDonald's stay on top with ethnic insights, biculturalism, health, and espresso education; drive Toyota and Safeway sales; and slay Time Warner Cable brand and DR records. At the crossroads of brand and sales building, we are known for segmentation, analytics, trending, dual-language creative, strategic added value, every-platform activation, first-of-kind thinking, and developing all-P initiatives.
Integrated full services portfolio.
Branding - Direct - Retail - Activation.
Data, Analytics & Metrics
Insights and Segmentation
Creative, Production, Editing
Media Planning, Buying, DR
Digital, Social Media, Mobile
Collateral, POP & Operations
PR, Community, Relationships
All-P Assessment & Development
Our General market and specialty partners give us leverage with broader resources.
We answer only to our clients.
Dig deep. Take it on. Fuel ROI.
Independent, founded 1998, with an entrepreneurial spirit, we take on challenges and get it done, no matter what. An energetic, hands-on place, free of egos, layers or borders, with seasoned lifers and young blood galvanized from the start. We solidified with a handful of clients who profited from our deeper strategic partnership, didn't waiver in the recession, hit $100MM billings milestone in 2011, and now refit to a more nimble, streamlined operating model.
Keeping McDonald's fresh
In category & multicultural.
We’re proud of creating firsts for the multicultural leader, serving ten Co-ops and their HCM Corporate Committee, driving growth with segment targeting, product news, redefined value, and evolving with consumer and media trends.
|1998||1st to integrate cable into McD's media buys|
|1999||Marketing roadmap by Hispanic evolution|
|2000||1st original ‘Academic Decathlon’ program|
|2001||New Fiesta Menu initiative in L.A. market|
|2002||Border media how to; Event domination|
|2003||1st Bilingual LATV integration|
|2004||New Salads & More Menu Best Bet*|
|2005||1st station domination roadblocks|
|2006||1st Hispanic Mobile – McCoupon|
|2007||Best Integrated Angus launch*|
|2008||L.A. turnaround Segmentation model *|
|2009||1st webnovela integration for McCafé|
|2010||New Everyday Value Menu = top sales*|
|2011||Brand Health Digital initiative*|
Cable Hispanic evolution.
Innovation from inception.
Our years with cable allowed for innovation and digital immersion. We helped with business metrics, segmentation, products, naming, websites, and our TWC brand, DR, FB and media campaigns beat goals and won 30 awards.
|1999||1st Showtime Hispanic brand launch|
|2000||1st L.A. Cable Coop full Hispanic effort|
|2001||1st AT&T video launch campaign, McD tie-in|
|2002||1st Adelphia, Charter brand efforts; SBS launch
1st national Hispanic cable branding: Comcast
|2003||Leading Hispanic U.S. cable DR & DM agency|
|TWC HISPANIC FIRSTS:|
|2004||Latino video package and naming (Nuestra Tele)|
|2005||Hispanic sizing opportunity, tracker and committee|
|2006||Bilingual CSR and retail kits; new branding campaign|
|2007||Spanish website launch; New El Paquetazo; Re-brand|
|2008||New models: budgeting, segmentation, HCM-English|
|2009||MiCultura/FB launch; Celebrity DRTV; ‘A Mi Manera’ launch|
|2010||Pricing architecture; MMX; 360° World Cup & Alcanza la Fama|
|2011||1st category webisodes; Celebrity DRTV breaks records|