Lifestyle. Content. Value.
Get, grow and keep subs.
Digital Engagement – Impact across segments
Passions, content, how to and buzz targets Millennials to iFamilies.
Alcanza La Fama – A bicultural social success story
63MM impressions, 550M unique visits, 10 webisodes, +14% Internet sales.
ALF 1.0 Karen Rodriguez pre-American Idol
ALF 2.0 – Winner Abel Ullón’s journey to the Billboards
World Cup LMOD – Passion transforms perceptions
Grows 4.4MM LMOD TCs, sports equity, video sales, fans, app users & awards.
Direct Marketing – High-ROI celebrity formula
El Paq + relatable ads + strategic offers + optimized media + rotation.
TWC - Historical award-winning TV
Adelphia - DM Builds brand recall & demand
High response to cultural cues created collectors and awards.
Comcast – 1st Hispanic full brand campaign
Avant-garde approach at the time yielded strong acquisition.
Drive traffic. Grow spend. Build loyalty.
Right targets, product, value equation.
Safeway – 5 brands, 10 divisions, 32 markets, 52 weeks
Luring traffic for consistent growth with Latina inspiration, value and freshness.
Toyota SoCal – Volume segments, models & activation
After budget-cut share erosion, sales revved up +32% to solidify leadership share.
MGM Circus Circus – Making it adult & kid relevant
Family visits grew traffic +22% for record occupancy in low season.
Mervyn's – Making affordable clothes celebrity chic
Cultural connection ignites Hispanic sales, after GM adaptations fail.
Research. POD. Disrupt. Activate.
Consumer connection + Brandtail.
Nestlé Pure Life Launch – Off the charts effective against all odds
Nestlé sweet equity barrier. Target low health awareness, high soda use. In recession.
Nestlé’s only global growth, A Reggie marketing award. Adopted by GM. Still on air.
Dole Juices – 100% Pure & Rewards revitalizes awareness.
Ideas that build fresh perceptional equity and maintain TOM awareness & shelf space
Reinforce 100%. Activate with Life’s a celebration. Get +8% sales in declining category
First Five – Provoking parents to set kids habits
Targeted media and online success with everyday teaching moments.
Salud Con HealthNet – Multi-targeting 1st borderless HMO
In-culture ads affect brokers, B2B and consumers to triple enrollment goals.
Anti-Smoking – Emotional shock value
Key influencer facts decrease smoking uptake over 10%.
AIDS Youth Awareness – Gender insight impact
Low-cost ads generate high community awareness and influence.
Empowerment & Education – We're commited to it
For non-profit, organizations, the state or blue chip clients.
Partnering 5-P innovation.
50-pc McNuggets: The perfect summer fiesta
Fueling nuestro party gene, sales up +9% and GM adopted approach.
Healthy Balanced Options – Online awareness & education
Improved brand perceptions via 3-phase online effort tapping talent and Mom blogs.
Tangible Everyday Value – New menu & chilled news ignite day-parts
Hispanic-led Extra Value Menu success with 20-pc mainstay drives +9% sales and goes national.
McCafé Espresso Education – 1st in industry webnovela integration
Premium experience, endorsers and 360° domination convert drip users and boost sales.
L.A. Rebound via Segmentation – 46% Hispanics drive 60% of sales
Economy, competitive & premium focus collide. Sales spiral. We take it on and drive total sales +6%.
Methodically weave an any-time enjoyment story with high-low value, pairing and Moms/youth focus.